You can kill several birds with one stone by properly selecting and deploying an eCommerce platform: you may build and streamline a customer base, attract new customers, start engaging the “sleeper” segment of the target audience, and start measuring KPIs and monitoring work personnel.
Magento is a well-known open-source eCommerce platform that is available in Community and Enterprise editions. Helly Hansen, Sigma Beauty, Ford, Vizio, Landrover, Nike, and Nestle Nespresso are just a few of the well-known brands that use this well-known platform. The Magento platform is currently used by 170,000 online shops.
WooCommerce is a WordPress developer’s freeware, open-source plugin. It is now the most often used free option for web developers working on online stores. The thing you need to keep in mind is that it does not come with dedicated hosting by default.
The best WooCommerce development company uses plugins to develop such vibrant websites as Porter & York, EcoKitty, Apogee CE, and Yousli. If we look at the data of plugin usage in the top 10,000 sites, we can see that the coverage isn’t the greatest, but it’s still significant. WooCommerce is used by every tenth online retailer.
BigCommerce is a platform designed to help you build large-scale, scalable eCommerce stores. This is the ideal eCommerce platform for web developers that are just starting.
Skullcandy, EZPZ, Rollie Nation, Natori, and Camelbak all used the framework to create their websites. It’s the only engine that works with Google Merchant Center directly, allowing users to market their products on Google Shopping. It’s also worth noting that BigCommerce interfaces well with third-party tools and software, making day-to-day store management a breeze. You can connect QuickBooks, Olark LiveChat, Optimizely, and many other applications.
Another well-known online shop architecture that is suited for small and medium businesses is Shopify. UgMonk, Pipcorn, Taylor Stitch, Happiness Abscissa, Skinny Teatox, and HELM Boots are among the web stores that have selected Shopify.
Its most appealing feature is the hassle-free approach. The platform is simple to use and offers a drag-and-drop interface for website design. If you simply need key commercial capabilities, you can quickly construct a full-fledged online store with the Lite plan and Shopify button. You can quickly create discount promo codes and gift cards for your consumers, as well as promote your business on social media and build a large email list for your newsletter.
But first and foremost, you’ll need to find the right solution for your company. And it’s here that it’s best to acquire a handle on the industry’s major players – Shopify vs WooCommerce vs Magento vs BigCommerce.
In the never-ending battle of Shopify vs. BigCommerce vs. WooCommerce vs. Magento, which CMS should you choose?
If we had to describe each engine with one word, Magento would be “a fantastic choice for non-trivial, custom solutions,” WooCommerce would be “cheap,” BigCommerce would be “scalability for small and medium-sized business”. Shopify, on the other hand, would have a “severe learning curve.” Let’s compare the systems at hand by the primary project-defining elements to go deeper into the subject.
Let’s take a look at the platform from top to bottom.
The platform’s performance was greatly improved with the release of Magento 2, as it now allows you to optimise websites for better performance, reduce server response time for store activities, and increase the efficiency of backend operations. The SoftLoft team recommends upgrading to Magento 2 if your store is still running on Magento 1.
If you choose a hosting provider that fits the website scale, you can easily achieve the performance you require. The best WooCommerce development company can make your project possible using WooCommerce.
BigCommerce, on the other hand, is thought to be well-suited for large-scale platforms and well-optimized to sustain heavy traffic loads right out of the box.
Finally, there’s Shopify. You don’t have to be concerned about performance because Shopify servers dynamically adapt to the current workloads. For larger stores with more growth possibilities, Shopify Plus is available.
Ease of use
Shopify has the most user-friendly interface and functionality if you’re looking for the easiest engine to use. Without writing a single line of code, you can create an up-to-date, accessible online store in only a few evenings.
WooCommerce comes after Shopify. It’s great for folks who know how to use WordPress from the ground up. The application’s complete lack of cost makes it even more tempting to first-time e-store owners.
Then there’s BigCommerce. Let’s start with the fact that this platform was designed for the building of major trading platforms in the first place, thus it’s unlikely that rookie webmasters will choose it. Nonetheless, over the course of multiple successive version releases, the engineers were able to achieve maximal interface clarity.
Magento is the least user-friendly option. Without any web coding knowledge playing around with the platform will yield no results. In this instance, you’re better off choosing from a variety of engines that offer configurable templates as the foundation for a competitive solution.
Shopify and WooCommerce engines have the most complete built-in SEO features. You probably don’t even need an SEO consultant to sell your online solution in search engines using these platforms.
Then there’s BigCommerce, which has a few built-in SEO capabilities, but not many. You can’t advertise an online business without the support of a capable SEO specialist when it comes to Magento. This is only natural: large-scale, high-budget initiatives demand professional expertise.
Magento is a platform that can practically be scaled indefinitely. BigCommerce is essentially the same, except it doesn’t scale well for small businesses.
When upgrading to Shopify Plus, several restrictions on the number of products are simply leveled off.
Woocommerce is commonly used by tiny, low-budget businesses. The other three platforms provide more formidable options.
Shopify and BigCommerce both employ SSL certificates to protect user data. This feature is not available in WooCommerce, and it must be enabled manually in Magento, which may not be a problem you want to deal with.
Hope now you understand what platform you need to choose to serve your purpose for the business. The best WooCommerce development company can assist you to fulfill your dream!