Content is one of the most distinct tools in the toolkit of a great digital marketing company. Digital marketers leverage the influence of content to create an accurate brand perception and instil their brand’s image in the psyche of their target audience.
But, with a copious amount of content being published almost every minute, being prominent in the digital space has become difficult. There are a number of brands, creating abundant content and distributing it through a variety of platforms, intensifying the competition. Therefore, crafting content that is engaging enough to propel viewers to take the desired action is essential. But, the biggest question is:
How to create engaging content that drives results?
There are two main factors that define engaging content – relevance and value. Content that is relevant to the business ensures accurate brand positioning and content that is of value is able to grab and retain the attention of the target audience. So, keep in mind the following points for your next content piece.
1. Understand your target audience
Content is the key element that bridges the gap between you and your digital audience. Understanding your target audience by creating a customer persona that specifies their preferences, personality and demographics would help you create content that caters to their beliefs and drive a likely response.
2. Tailor your content
Content must be tailored depending on the platforms they are to be published at. For example, long-form paragraphs would not hold the attention of your audience on social media but would be best suited for the traffic on your blog page.
3. Keep up with trends
When you create content on the trending topics of your industry, it serves you two major benefits – one, you are perceived as a thought leader in your community for sharing your views, and second, trending topics have a greater reach due to being highly talked about.
4. Enhance customer interaction
Digital marketing agencies in India use a variety of creative ways to enhance engagement on their content such as promoting user-generated content, holding online competitions, creating shareable and humorous memes, creating an eye-catching hook for their infographics, etc. The more interactive your content is, the more your target audience would retain your brand’s name.
5. Refurbish old content
Content provides long-term benefits. Content marketers aim at creating content in abundance, especially in the initial stages, which is then refurbished with time. For example, a content piece relevant to the past year can be updated to the current happening and re-purposed, in a different format. A lot of brands have experienced their years-old content pieces go viral. So make sure your content is updated and promoted strategically.
6. Utilize video content
Videos are one of the best attention-grabbing content formats and can enhance the viewer’s connection with the brand tremendously. They give a much higher scope for creativity and are retained better by the audience. Not to forget, videos have a better tendency to go viral.
7. Stay consistent
Consistency is key to staying up and running in the digital space. With decreased attention span and information overload, the retention of the digital audience has also decreased drastically. The only way to ensure top-of-the-mind awareness is through consistent content creation and engagement.
Content is an essential tool for building a strong connection with your target audience. It has the ability to get imprinted in their minds leading to a much better brand presence and follower engagement. But, a great content creation strategy calls for diligent research and consistency
Not sure how to manage running your business and keep the content game strong? Don’t worry, we at #ARM Worldwide extend our helping hand to share some of your burdens to upscale your digital content marketing.