• July 15, 2024

SEO Done Correct V/s SEO Done Wrong – Differences Everyone To Be Aware

 SEO Done Correct V/s SEO Done Wrong – Differences Everyone To Be Aware

Image Sources: Head45 UK

There were days that SEOs could do almost everything. They could fill websites with keywords that aren’t relevant or create spammy incoming hyperlinks from domains that are not trustworthy or paste redundant content across pages, and remain without being punished by search engine spiders.

Today, bad SEO can lead to an abrupt drop in rank and traffic that could be unrecoverable.

Finding The Agency Who Will Handle SEO Right

There is no way for a website to ignore the free and frequently large SEO traffic. This is the reason entrepreneurs and small business owners must employ the services of an SEO firm at some point.

Employing an agency to hire is a crucial decision that shouldn’t be taken lightly because the errors that an SEO Cardiff make can be costly in terms of traffic and rankings. Furthermore, the mistakes they make are costly to rectify.

There are four main distinctions between SEO executed correctly and incorrectly. Small-scale companies should be sure to assess SEO agencies, keeping these differences at hand.

The main difference, however the most significant difference lies in the fact that SEO can transform an online business success. When it is done correctly and can break it if it is not done correctly.

SEO Done Right V/s SEO Done Wrong

The Difference Is In The Attitude From The SEO Agency


An agency that intends to be able to give full respect to SEO is open to asking questions. They ask for access to CMS Keywords, Search Console, prior history as well as Search Console, Google Analytics along with Search Console, etc. The best SEO Cardiff always offers suggestions to improve.


The SEO agency that doesn’t ask questions, gives no advice or offers any suggestions, and fails to communicate effectively is likely to perform SEO wrong.

They could use their spam websites to build hyperlinks to the websites they’re optimising, which could be catastrophic following Google’s Penguin Update.

The Second Difference Is Traffic And Conversions


If SEO is properly executed it reduces traffic and revenues increase throughout the first few months. This is due to the fact that the agency removes ineffective or low yielding keywords and concentrates on the most effective keywords. This reduces unnecessary traffic and boosts conversions as a result of more targeted.


If done incorrectly, SEO Cardiff can initially drive lots of unintentional traffic to irrelevant keywords or the domains that are referred to.

It will only last till Google’s Penguin or Panda Penalties are imposed on the site and it can be difficult to regain the rankings and traffic.

Quality Of Back Link


Backlinks are the most significant off-page ranking signal. The best type of SEO concentrates on techniques for content marketing to create natural backlinks from domains with high authority. The best SEO agency will conduct link building only on websites with an excellent DA score.


If SEO is not done correctly, when it’s done wrong, the “optimised” website could result in hundreds or even thousands of spam back-links, developed by a digital agency Cardiff that doesn’t recognize its role.

Backlinks that are not properly manage can impact the rankings of search engines. They are also a trouble to eliminate and “disavow.”

The Long Term Impacts


If it is done properly, SEO causes a positive impact on rankings. This is because visitors are influence by relevant keywords. Additionally, the pages are populate with relevant content.

The time spent by visitors on the site increases because they can find what they were seeking. Google evaluates the site as a positive users experience. It rewards the website with a higher rank the next time.


If SEO isn’t done properly it can cause traffic and ranking to drop in the near future. The reason is that search spiders are becoming more sophisticate in detecting illicit practices.

They are able to detect illegal activities such as spam backlinks keywords stuffing and duplicate content etc. quicker than they did several years ago. If it gets worse there is the possibility of being punish with a manual penalty that could result in many headaches cost, time, and work.

digital marketing agency Cardiff
Image Sources: Head45 UK

Tips for Finding an SEO Agency

If you own your business online, then SEO Cardiff agency services could be essential to make sure your site’s pages rank by search engines.

A basic understanding of SEO could be require prior to approaching an agency. If you’re in search of an SEO agency there are five suggestions to help you choose the most suitable agency.

Request The Proof Of Your The Experience

While the new SEO agency service providers may offer low prices as a means of attracting new customers, evidence of expertise is require for those who want to the top.

Did the agency work with other clients? If it has, can they prove of how their SEO strategies have helped the website of the client get higher rankings for specific keywords?

This will help you to determine if the SEO agent can help your website to get better organic web searches.

Do You Have References From Clients?

The former customers from one SEO agency are the most reliable sources for information on whether or not the company is worthwhile to work with. Does the SEO agency have the names of references to those clients you can reach out to for more details?

If the agency is unwilling to share these details, It’s better off looking elsewhere for a service provider for search engine optimization.

Does The SEO Service Provider For Ad Agencies Have The Right Knowledge About The Field?

Search engines are changing constantly. Search algorithms are constantly changing to make the internet more efficient.

A good SEO agency should have the right information on the most recent and forthcoming updates to the algorithm of search engines.

You can ask questions about this and the methods the online marketing agency cardiff plans to implement to ensure that your business is secure from being penalised by these changes.

Essential SEO Strategies for Business

Many companies don’t have the capability of utilising expert advice from the expertise of an SEO agency to supervise their strategies and SEO actions. 

But, if they are familiar with the standard SEO processes, these strategies are able to be apply within the company.

Conduct Keyword Research

Researching keywords is an important component of optimising your search engine and is usually one of the first steps you undertake when launching any SEO campaign.

The keywords chosen will serve as the basis for any future SEO activities and could be utilise in conjunction with articles’ marketing strategies and also as a base for on-site optimization and copywriting.

Make Sure Your Site Is SEO-Friendly

One of the main components of SEO is to ensure that your website is optimise to be and spiders of search engines.

The most important aspect is to ensure that there are enough keywords in the title, meta-descriptions, and copy of the site’s pages to aid Google understand the content and rank it in relation to the search term.

Create Backlinks

Link development can be describe as the procedure of getting hyperlinks from a range of other websites. Google is then able to follow these hyperlinks and considers them when evaluating the page. Since they act as endorsements that are source from all over the internet.

Link building is accomplish by doing things like marketing articles and having listings on the relevant article directories and websites of partners.

Be aware that Google’s recent algorithm updates have attempted to block spammy behavior. Thus, the quality of services is as important as quantity.

Stay Informed With SEO Information And News

Google is know for altering its algorithm at random and frequently without notice. This means that following these modifications, a site’s ranking in search results will change drastically base upon how the algorithm is tweak.

Thus, it’s ideal to be up-to-the on any changes that may impact rankings on a page in order that a company can adapt its method of SEO Cardiff. To remain ahead of the curve and ensure that the page is still rank.

Shabbir Ahmad


Shabbir Ahmed is a professional blogger, writer, SEO expert & founder of Dive in SEO. With over 5 years of experience, he handles clients globally & also educates others with different digital marketing tactics.