Regardless of what your goal is to create video content on social media, many things must be considered so that the content can go live. Maybe you’ve thought that videos that have gone viral in cyberspace are nothing more than luck, but the fact is that there are always patterns that can be learned. In this article, there are seven tips that you can try to make your social media video content more interesting and it can get closer to your goals.
Without the right pattern and method, the chances that the video content you create will go viral are minimal. This will also lower your enthusiasm to continue creating content later.
7 Tips for Making Social Media Videos
These tips are the basic things you should already understand when the content creation process. Well, it is hoped that by following these tips, the content you create will be more anesthetized to your target audience. Especially if, for example, the purpose of the content is made for business matters such as product marketing, promotion, or funneling.
1. Confirm the Purpose of the Video
The first thing you have to ensure is what the video content is for.
- Is it just to bring in views/audiences?
- Is it to lure other users to follow your account?
- Why is the video important?
Different goals will also have different types of video content that you have to create, the wrong type of content will actually keep you from that goal. For example, video content is created to lure other users to follow your account.
Then you can create video content that can direct them to your profile page, for example, making videos that consist of several parts. So, firstly, determine what your goal is to create content.
2. Pay Attention to Relevance and Value
Relevance and value are two interrelated things. When your video content is relevant to the target audience it will automatically generate value as well. So the formula is: Relevant content equals value
When you present fishing video content to social media users who like fishing, it means that the video content is relevant and will have value in the eyes of the audience. So the first thing you have to pay attention to is who the target audience is and think of a video concept that is relevant or in line with their interests.
3. Make sure the video is easy to understand
After finding the purpose and concept of the video that suits the target audience, the next thing is to create content that is easy to understand. Surely you have watched a video where the content is very unclear, not traceable and you yourself are confused about what this video actually is.
Well, videos that are difficult to understand like that will actually have a negative effect on your goals. So, how do you make videos easy to understand?
- Use simple and common language.
- Explain a little about the purpose of the video in the early seconds.
- Use infographics or illustrations if needed.
- Apart from the three things above, of course, there are many other things.
You can try watching videos that never bore you and try to pick up points that make you never get bored watching them.
4. Create Interactive Videos
Interactive means action and reaction, so try to create a two-way effect in your video with the viewer. This is quite easy to do, depending on the purpose of your video.
For example le, if you want to lure other users to follow your account. So make sure to include a verbal invitation to them to follow your account in the video. Or if, for example, the video made is a product promotion video. Then you can also explain how to purchase the product, or you can also give a curious effect by offering discounts with certain conditions and so on. The point is to insert something that can provoke the viewer to do something in the video.
5. Ensure Quality Videos
Ever heard of the term “Content is King”? Ultimately, the crux of all the points I discuss in this article will be determined by the quality of the video you upload. You will rank higher if you post quality videos on your social media platforms.
The quality of this video is not only limited to the level of video or sound clarity but also includes the editing techniques used. Actually, making quality videos nowadays is not too difficult, even for those who don’t have any editing skills.
You can choose an easy-to-use video editor from the market to edit your videos. So there is no longer any reason for you not to be able to make quality videos.
If you want your content to reach many users in a short amount of time, then collaboration can be the best way. Of course, on the condition that the person you are collaborating with is a figure who is already widely known to the public, it can be seen from the number of followers on his social media accounts.
However, usually, to be able to invite a public figure to collaborate, of course, you have to pay. So make sure the costs are less than the potential results you want.
7. Following the Trend
Creating video content that is in line with current trends is also one way that your content can quickly reach many users.
But of course, you have to choose a trend that has to do with the video’s theme so that it doesn’t seem pushy and unattractive. To find out the ongoing trends, you can monitor the current popular hashtags on various social media platforms.