Real estate marketing is despite the pandemic’s impact on various businesses and industries around the world, the real estate sector has grown over the last two years. In the United States alone, the Census Bureau approved permits for nearly 1.5 million privately owned housing units in 2023, with many likely to be built in 2023. What was even more surprising was that buyers were opting for digital, with up to 63% making an offer on a property without even visiting it.
If this trend has taught us anything, it’s that if you’re in the real estate business, you must be ready to capitalize on market momentum at any time. You must establish yourself as a reliable anchor.
In this comprehensive guide, we’ve done the legwork and compiled 12 must-have real estate marketing materials. We’ll go over two types of real estate marketing materials: digital and print. We’ll explain why they’re important, how you can use them to your advantage, and point you in the direction of tools that will help you get results.
Here’s a quick rundown of the real estate marketing materials you should be using in 2023:
Print Marketing Materials
- 1. Brochures
- 2. Business Cards
- 3. Open House Signs
- 4. Postcards
- 5. Posters
- 6. Flyers
While it is important to prioritize digital marketing, it is also very crucial not to overlook print. As a real estate professional, you must be aware that not everyone trusts online marketing and that certain populations are not tech-savvy but are still potential buyers.
Print ads tend to elicit a stronger response than digital ads and have better recall even after a week, according to data compiled over the last decade. As a result, creating a print marketing strategy for your real estate business is a smart idea. Consider print marketing materials to be visual supplements to your digital strategy.
So, so far, so well? Let’s take a look at our top six print marketing materials for real estate, along with an explanation of why they work, how to use them effectively, and tools that can help:
Why posters are useful
Posters, larger than brochures but smaller than billboards, are effective marketing tools for realtors. When strategically placed, posters are less expensive and more effective than expensive magazine and newspaper advertisements.
Posters have the longest shelf life and are more likely to stay in the spotlight than any of your other marketing materials. As a result, a potential buyer can access the poster and the information you put on it at any time!
How to Make Use of Posters in Real Estate Marketing
A successful poster marketing campaign requires the right location and message. A poster placed in a high-traffic area, for example, will allow you to reach a large number of people at once. According to experts, you should be more specific and selective. You can determine where to place your poster by first researching the area in which you want to advertise and then researching your target audience. Consider shopping malls, lobbies, coffee shops, and cafeterias.
Posters can be used to highlight recent local home sales, promote new listings and open houses, or provide relevant local statistics to renters. If you want to establish yourself as a member of the community, organize a community fundraiser or show your support for a local school sports team or program by creating a poster.
Why are brochures helpful?
Brochures are a versatile, cost-effective, and informative way to promote your real estate business. According to one study, printed materials such as brochures are perceived as learning tools by many people. They can serve as informational guides to your properties/listings or as supplements to larger marketing campaigns.
Brochures are especially useful if your marketing strategy includes real estate farming. This is a strategy in which a realtor focuses on a single neighborhood or area in order to establish themselves as the local expert on all things real estate.
3. Business Cards
Why are business cards useful?
A high-quality business card is often the foundation on which your social network is built as a real estate market. This is because it is a medium for getting your name out there. Real estate business cards provide contact information, credentials, and a link to the rest of your work.
According to experts, an eye-catching business card can increase sales by 2.5 percent for every 2,000 cards distributed. Furthermore, data suggests that 89% of home buyers would use their agent again or recommend their agent to others; when this occurs, your business card serves as the magic ticket to entice potential referrals to join you.
4. Open House
Why is an open house useful?
The humble old open house yard sign is promising marketing material for real estate agents. This is because it can help fill up a client database with a low time and resource commitment. According to data, one out of every ten people found their home through a yard sign or open house.
Why are postcards useful?
The postcard is another old-school, super simple, yet effective and versatile print real estate marketing material. According to NAR’s Home Buyer and Seller Generational 2019 Trends, sending out postcards outperforms TV and real estate magazine features in attracting more listings and clients.
Why are flyers helpful?
Flyers have a reputation for being cumbersome and out of date in the modern era. However, with so many real estate marketers focusing on the internet, experts suggest that strategically distributing flyers can help you cover new ground. A flyer can be an effective real estate marketing tool. For one thing, it’s incredibly cheap to produce, and it provides a significant return on investment. Use real estate flyer templates to create flyers in a few minutes.
Now that you’ve learned about the various real estate marketing materials, you’re ready to strategize. You’re ready to, reach out to the right collaborators, and take your business to new heights in the coming year. While you’re at it, browse this list of real estate marketing materials to get a better idea of how to market your business. You can use PhotoADKing’s customizable flyer templates and boost your marketing to the next level.