Buying a diamond is a big investment, both emotionally and financially, so of course you want to keep it as risk-free as possible. While there is a common perception that buying diamonds online is questionable, it can actually be much less risky than buying them in a jewelry store.
Here are some reasons why;
Jewelry stores often have a very limited selection of lab grown diamond rings and cuts that they can provide you with. This means that if they don’t have the style or diamond you want, you’ll have to make do with what they have or find a place with a better selection.
Online diamond stores often have the opposite problem, the selection is so vast that you can get overwhelmed if you don’t know what to look for.
Offline stores often have a limit on the number of diamonds they can get at one time. Therefore, their natural goal is to collect the lowest quality diamonds and sell them at the highest prices. They also have the added benefit of being able to use special lighting to enhance the visual impact of their diamond, so many people are disappointed when their diamond ring doesn’t shine as brightly as it did when they bought it.
When buying diamonds online, you will be offered the entire catalog to choose from. This means you will have a much better option than a beautifully cut and graded diamond. The technology available allows you to see your diamond without flashing lights and other gimmicks, so you’ll feel more satisfied when you actually receive it.
Due to the low overhead of online stores and the fact that many of them do not charge sales tax, you can potentially save a lot of money by buying diamonds online.
When buying a diamond online, the customer service can be much better than at a regular jewelry store. Remember, it doesn’t have to be an impersonal transaction; You also have the option to call and speak to someone who will help you through the process.
Once you have a good idea of what you want, you should call or ask around to compare prices and availability. You can also check the return policy of an online store, order a diamond and compare it with a similar one at your local jeweler.
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