• July 22, 2024

5 Ways Duplicate Content Affects Your Websites SEO

 5 Ways Duplicate Content Affects Your Websites SEO

If you are a site owner, you constantly get anxious and worried about other webpage owners copying your information. Content duplications occur accidentally or intentionally. However it happens, it must be handled and appropriately addressed because of the effects it has on your site’s SEO. Immediately you discover other websites have borrowed information from your page, take the right action. It helps prevent adverse consequences of penalization. You should be able to prove that the information was originally yours. Always involve experts to help you eliminate duplicate information from your site. Find out below how similar content impacts your website’s search engine optimization.

Affects Link Equity


This is a search engine ranking factor commonly known as link juice. It helps your page pass value and authority compared to other information sources. The value of your link depends on several elements, like topic relevance, the website’s authoritativeness, and whether it is a do-follow link. Other factors include where your link is on the webpage and the resource locater status. Copied information dilutes your link’s juice value. The external and internal links will point to several pages because of the confusion on which source to point to. This divides the equity across multiple information sources, reducing the number of people who visit your webpage. To avoid this, organize your website information by strongly linking the related pages.

Downs Website Ranking in Search Engine


Copied information negatively impacts how information appears in search results. The robot has difficulty showing which site to display to the user. It creates internal competition where the tool isn’t aware of the site to position first because the content is related. Visibility falls for all the sources, thus affecting your website exposure. Consequently, this decreases the site’s traffic, sales, and leads. To improve your search ranking, create a Meta title for your information. The title is usually distinct from the headline and is easily read by search robots and seen by webpage users. Additionally, use canonical tags; they inform google and other search tools on the specific pages you want to have indexed.

Scraped and Syndicated Content


It’s normal to grant other writers permission to republish your information. This is referred to as syndication. Giving access to some sites prompts other unauthorized persons to use your content. These causes duplication across many domains, which often outrank your page. It would be best to frequently check for content copied from your webpage. Experts recommend the use of a plagiarism checker tool to identify similar content. More advanced tools also detect paraphrased information and provide a side-by-side comparison report of the finding. In addition, you prevent other individuals from stealing your content by adding self-referential links to your existing websites.

Burns Crawl Budget


It refers to the number of times search robots visit your page in a given period. The frequency varies daily, but in most cases, it is relatively stable. Google allocates the budget based on the crawl rate limit. This encompasses the page’s speed, size, and available errors. It’s also determined by the popularity of your page and the rate at which you update your content. Crawling is the method google uses to discover new information on your page. They re-crawl to check if there are changes. Similar information creates a burden for them, consequently causing delays in updating new sites and re-indexing the existing ones.

Undesirable URLs in Search Results


When users access information from your database, they expect unique and fresh details. When they find several links, they find it hard to determine the source containing the needed information. This makes the user dissatisfied, consequently leading to a loss of credibility for you. In addition, individuals are reluctant to open unwanted links, creating less page traffic which translates into low sales for your site. Additionally, you get fewer referrals to your page. To compact duplication, set a 301 redirect. This site redirects the users from the copied page to the original website. In addition, ask your webmaster to remove the repeated links. They can also have a no-index tag to have the sites ignored.


There is a vast amount of duplicated content online. In addition, Google does not always penalize lifters. However, this does not mean you allow other site owners to lift your content freely. Always take action against copyright violations to protect your information.




Shabbir Ahmad


Shabbir Ahmed is a professional blogger, writer, SEO expert & founder of Dive in SEO. With over 5 years of experience, he handles clients globally & also educates others with different digital marketing tactics.

Related post